Our Story

“A jewel’s true beauty lies in the heart of the wearer”

At Yaathi, we believe that every piece of sterling silver jewellery and every thread of fabric tells a story—a story of tradition, artistry, and a deep connection to our roots. Founded with a passion for bringing the rich cultural heritage of India to the world, Yaathi is more than just a brand; it’s a bridge between the timeless elegance of Indian craftsmanship and the modern world.

We design and craft sterling silver jewellery that embodies the delicate balance between tradition and contemporary style. Each piece of our jewellery, whether it’s a ring, an earring, or a pendant, is thoughtfully designed with a deep respect for our cultural heritage and an eye for modern elegance.

We source our sarees from iconic Indian regions like Kanchipuram, Arani, and Venkadagiri, known for their unique weaving traditions. By partnering with manufacturers and wholesalers, we deliver the finest-quality sarees directly to our customers in the USA. We bring you a piece of India’s soul, crafted with love and delivered with care to your doorstep in the USA.

Join us on this journey of elegance, tradition, and innovation. Let Yaathi be a part of your story.